Digital signage is a powerful tool that can help golf courses improve the customer experience and increase revenue. In the post below, we detail ways that golf clubs can use digital signage on their courses. We also detail how golf club staff and management can deploy their own digital signs quickly and easily.
What is digital signage?
Digital signage refers to using electronic displays to show custom content. Digital signs include the actual TV screen that users look at, and they also have a digital signage player device and digital signage management software behind the scenes.
A digital signage player is a small, physical device that renders content to the TV screen. A digital signage player renders a business’s custom content to the digital sign, much like a DVD player renders a movie to a household TV.
Digital signage management software allows users to add content to their digital signs remotely. Typically, digital signage management software communicates with the digital signage player over an internet connection. Teams can use this software to schedule content, organize content into playlists, and keep track of screen playback statuses across the fleet.
How can golf clubs use digital signs?
Check out the examples below to learn how you can make the most of digital signage at your golf club. Ways to use digital signs in golf clubs include:
Displaying real-time information
Digital signage can display real-time information about the course, such as the current weather conditions and the status of individual holes. This information can help golfers plan their rounds and decide which clubs to use. For example, if the greens are wet and slow, golfers may plan to use a higher-lofted club to compensate for the conditions.
Promoting upcoming events and offers
Digital signage can also be used to display promotional information, such as content on upcoming events, special offers, and new services at the golf club. Sharing this content can help the golf club increase attendance at events and increase sales at its stores and restaurants. For example, if the golf course hosts a charity tournament, the golf club can use digital signage to promote the event to club members.
Displaying course rules and tee times
Digital signage can display important information, such as course rules and regulations, emergency procedures, and other helpful tips for golfers. This information can help ensure that everyone on the course can enjoy their round safely. Additionally, golf club digital signage can display tee time schedules to help ensure that busy days run smoothly.
Displaying advertisements from sponsors
Golf courses can earn additional revenue by displaying advertisements on digital signs. These advertisements can be part of paid sponsorship packages for local businesses or larger national brands. With digital signage management software, golf courses can schedule and ensure screen time for each business’s advertisements.
Create a sense of community with user-generated content
Another exciting way for golf courses to use digital signs is to show user-generated content. This content can include photos and videos submitted by golfers, as well as messages and other content that showcases the golfers’ experiences and feelings about the course. By displaying this content on digital signs, golf courses can create a more personal and engaging experience for golfers, which can help to foster a sense of community and connection among members of the course.
Getting started with digital signage at your golf club
Getting started with digital signage is quick and easy. With Screenly, users can get started immediately with a 14-day free trial. New users do not need to purchase and wait for a digital signage player - they can use Screenly’s demo virtual screens to get content up and running in minutes.
Have questions about deploying digital signs at your golf club? Reach out to Screenly Support. We are always happy to help and plan custom installations with new customers.
