Are you looking to better engage with your customers and employees? Visual communication through simple digital signage might be just what you need. It’s an effective way to display information, promote products, and connect with your audience in real-time. Check out our article below to learn more about how to get started and what to consider when deploying your first digital sign or digital signage fleet.
Understanding the essentials of a digital sign
Setting up a digital sign is easier than you might think. You do not need technical consultations or advance planning. All you need is a screen that accepts HDMI input, a digital signage player like the Screenly Player or Screenly Player Max, and reliable signage software. Digital signage players are small, physical devices that render content from your digital signage software to your TV screen. With these components, you’re ready to create dynamic displays that captivate your customers and employees.
Creating content without the hassle
Worried about producing content? Don’t be. Tools like Canva and InVideo make it easy to craft branded images, graphics, and videos for your digital signs. Whether it’s showcasing social media feeds or displaying targeted messages, you can keep your content fresh and relevant. Also, with Screenly Edge Apps, you can integrate content from your existing tech stack in just a few clicks.
There’s no need to stress over every detail; starting with simple content for your simple digital signs makes it easy to get your screens up and running. One of the strong points of digital signage is that it is easy to change content on the fly. So, get started with a first draft of content quickly and change it out when you have something better.
Getting started with your digital signage setup
Beginning your digital signage journey is straightforward. First, get the necessary hardware: a screen and a digital signage player. Then, register for a free 30-day trial of Screenly’s digital signage software. Once you’re signed up, upload your content and organize it into playlists. Finally, assign these playlists to your screens. With Screenly, you can remotely manage your digital signs from anywhere once they are set up.
Sharing the load: Delegating responsibilities
Digital signage doesn’t have to be a solo task or isolated to a company’s IT team. With Screenly, you can invite multiple users to your team account and assign specific user permissions. These users do not have to be computer or IT experts; non-technical team members can contribute to your digital signage strategy. Often, IT teams set up a company’s digital signage deployment and then pass on content management responsibilities to a company’s marketing department. Also, you can even assign billing responsibilities to members of the company’s accounting team. By collaborating, you ensure your digital signage solutions are effective and efficiently managed.
Don’t overlook security with simple digital signage
While it’s tempting to focus solely on digital signage content and display capabilities, not forgetting security is crucial. Neglecting digital signage security can lead to hackers displaying inappropriate content on your screens, causing PR nightmares and damaging your brand. Worse, it can open doors for bad actors to access sensitive business data. Screenly takes security seriously, ensuring that even though you can get started quickly, your digital signage remains protected. Learn more about Screenly’s digital signage security best practices.
Why simple digital signage is the smart choice
Starting with simple digital signage allows you to get started with digital signage without getting tangled up in complexity. You can easily grow your digital signage fleet and display more sophisticated content as you get familiar with digital signage and learn more about your audience’s preferences.
With Screenly, you can explore our digital signage software for free. If you want to go forward, you can source a digital signage player for between $200 and $370 and get your screen up and running in no time. Our goal is to make digital signage simple and accessible for everyone.
Ready to transform your communication?
Digital signage is a powerful tool to engage customers and streamline information sharing. With Screenly’s user-friendly signage software, you can launch simple digital signage and share impactful display screens without the hassle. Sign up for a free 30-day trial now and discover how simple digital signage with Screenly can help grow your business.
