A digital signage installation can be a positive addition to communal spaces on corporate campuses. Digital signs can serve as useful communication tools for both customers and employees; the technology can help companies promote the corporate brand, build culture, and even woo clients. Take a look below to learn what you need to launch a digital signage deployment on your corporate campus and how you can use digital signs most effectively.
Benefits of digital signage in corporate communications
Implementing digital signage solutions in corporate communications offers numerous advantages. Corporate digital signage enhances company communications by providing a dynamic platform to share information. It acts as a corporate bulletin board, broadcasting company news, updates, and important announcements. This not only keeps employees informed but also boosts employee engagement by displaying engaging content that resonates with them.
What do I need for a corporate campus digital sign?
“Digital sign” simply refers to a display screen that can show content. However, while the ideas behind digital signage technology are simple, you’ll need to put together a few components before turning on your first digital display. You will need hardware and software to get your corporate campus digital sign up and running. After the initial setup, your digital sign should be quite easy to manage and maintain.
To launch your digital sign, you will first need to purchase digital signage software. This software is typically available through a monthly subscription, and it allows you to manage the content on your digital signs via an online web interface. This corporate digital signage software is particularly useful for companies that have multiple digital signs, as is the case with most deployments on corporate campuses. Instead of an employee having to physically travel to each digital sign and manually upload new content via a USB drive, the employee can schedule and change content for multiple signs at once in just a few clicks.
Next, you will need to purchase a media player for each of your screens. A media player, also known as a digital signage player, is a physical device that displays your content on your screen. Just like a DVD player renders DVD content to your TV, a digital signage player renders digital signage content to your digital sign. There are a variety of different types of digital signage players, so do your research before making your purchase. One thing to keep in mind is that you don’t need a super-computer digital signage player for most use cases. You can save on the initial purchase cost as well as on ongoing electricity costs by purchasing the simplest media player that suits your needs.
What should I display on my corporate campus digital sign?
Most digital signs can display images, videos, and motion-graphic content in 1080p Full HD resolution. Additionally, some digital signage players can also display live web pages, even if the web pages are protected behind a username and password. To learn more on how to log into websites with digital signage, check out our article on displaying secure web pages with digital signage.
Depending on how long your company has been around, one great option is to display content on the company’s history. This content is excellent for branding, and it can help instill a sense of where the company has been and where the company is going among employees and visitors. This content can include videos on the company’s founding story, past product lineups, and a timeline of significant accomplishments.
Similarly, your corporate digital signage can display content that focuses on the here and now of the company. This content can include company news, new initiatives, and corporate social responsibility programs. Additionally, such content can feature recent company successes such as project milestones or recently awarded contracts and partnerships.
Enhance employee engagement
Corporate digital signage solutions can be used to boost employee engagement by sharing important company updates and recognizing employee achievements. Displaying engaging content like motivational messages, employee spotlights, and team accomplishments can foster a positive work environment and make members feel valued.
Real-time updates and emergency alerts
Digital signage systems allow for real-time updates, ensuring that information displayed is always current. In case of emergencies, digital signs can be used to broadcast emergency alerts quickly throughout the corporate campus, enhancing the safety of all employees and visitors.
Meeting room scheduling and information
In office digital signage setups, screens can be placed outside meeting rooms to display scheduling information. This use case simplifies meeting room bookings and avoids scheduling conflicts. Digital signage for corporate offices can streamline operations and improve efficiency.
Showcase data on video walls
For larger corporate campuses, implementing video walls can create an impactful visual experience. Video walls can display key performance indicators, sales data, or social media feeds, providing a wide range of information at a glance.
Easy management with a user-friendly content management system
Managing content across multiple digital signage screens can seem daunting. However, with a user-friendly content management system, you can easily control what is displayed on each screen. The content manager allows you to schedule content, update displays remotely, and manage your digital signage system effortlessly.
Getting started with corporate digital signage
To get started, you will first need to sign up for an online account with Screenly digital signage software. As mentioned, this software will allow you to change and schedule content for your digital signs quickly and easily. Second, you will need to buy a media player for each of your digital signs. Screenly digital signage players can display images, videos, and webpages in 1080p Full HD or 4k resolution.
If you need any help regarding plans for corporate campus digital signage, don’t hesitate to reach out to Screenly Support. We are happy to answer questions regarding your specific needs and technical requirements for your digital signage deployment.
