As all real estate agents know, the real estate market is extremely competitive. Realtors need to update their marketing strategies frequently to keep an edge. One technology that more and more realtors are using to promote their listings and services is real estate digital signage. The post below details how realtors can use digital signs to improve their communications with home buyers and sellers.
How realtors can make the most of digital signs
Digital signs allow real estate agents to display custom digital content on TVs or monitors. This content can include images, videos, slideshows, animated graphics, webpages, and more. For example, realtors can have a running slideshow of available listings display in their main offices. Another example is that realtors can have digital signs in each property highlight the property’s main features.
Digital signage software makes it incredibly easy for realtors to manage and update the content of their digital signs from anywhere. Realtors or IT staff can change the content on signs at any location from an online account. If realtors want to update the content on a digital sign at a particular property before an open house or showing, they can do so the day before without traveling to the property.
Other useful features of digital signage software include playlist creation and content scheduling. Realtors can organize and order their digital signage content into playlists, and then they can schedule those playlists to play at particular times. If a property sells, the realtor can quickly remove content on that property from their listing playlists.
Content ideas for real estate digital signs
One of the benefits of digital signs is that they are easily customizable for a realtor’s or real estate agency’s needs. Below, we cover several content ideas for real estate digital signs that can increase client and employee engagement.
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A slide show of recently sold properties. Above, we mentioned a slide show of available listings. Another option is to show a slide show of recently sold properties. This content is often intriguing for both buyers and sellers who are interested in understanding the current market. Sharing this content can highlight that your real estate agency is an active player in the market.
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Tips for buyers and sellers. Buying and selling real estate can be a complicated transaction, which is why people need your help! Real estate agents can display tips on buying and selling property on their digital signs to educate buyers and sellers and get them thinking about important topics.
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Show features of the neighborhood and surrounding areas. For digital signs that display in a property, we mentioned showing information on the property’s main features, like how many bedrooms and bathrooms the property features. However, the neighborhood and surrounding area are often just as important to buyers as the property itself. Realtors can display information on the area’s schools, parks, shopping centers, and more.
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Display customer testimonials and reviews of your real estate agency. Buying or selling a home is a big event, and potential clients want to know that they are working with a real estate professional that they can trust. Realtors can use digital signs to display reviews on their services and past transactions and harness social proof to win new clients.
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Highlight real estate sales KPIs and agent performance. Another excellent use case for real estate digital signage is internal communication among realty teams. For example, large real estate agencies can show graphs that compare each agent’s performance on data points. This information may include feedback ratings, data on active listings, outbound activity measurements, and quarterly sales numbers. When real estate agencies execute this digital signage use case correctly, it can lead to fun competition and increased productivity.
While the above content ideas for real estate digital signage are great for inspiration, it is essential to note that they are only just a few of the many ways realtors can put digital signs to use. For more ideas, check out our case study on a property management group in Canada.
Getting started with real estate digital signage
Getting started with digital signage for real estate is incredibly easy, and realtors do not have to rely on IT support. The first step is to sign up for an online Screenly account. We offer a 30-day free trial. With an online Screenly account, realtors can upload content, organize their content into playlists, and schedule those playlists to run on their digital signs.
The second step is for realtors to purchase a digital signage player. A digital signage player is a small, physical device that communicates with your online Screenly account and renders that content to your screen. You can learn more about Screenly Player and find how to purchase one here.
Real estate digital signage solutions
Digital signage solutions for real estate offer a cloud-based platform that allows real estate agents to manage their digital displays remotely. This setup is perfect for window displays in real estate offices, where potential clients can view property listings and information in real time. By using a digital signage solution, real estate businesses can save time and ensure that their content is always up-to-date.
If you have any questions about real estate digital signage, please feel free to reach out to the team at Screenly Support. We are happy to answer any questions you may have and help you determine how you can get the most out of digital signs in your real estate business.
