In almost any modern retail store, you will find in-store TVs that display the store’s latest marketing campaigns, branding campaigns, and helpful information. Using digital signage, you can improve the in-store digital experience for your customers with the click of a button. It doesn’t matter if you are managing a single store or a fleet of stores across the country; cloud-based digital signage software allows you to manage all your screens in one place and enjoy the benefits of digital signage for retail stores.
Key components of digital signage for retail stores
Digital signage for retail is easy to set up, but you need a few key components. First, you need digital signage software. Digital signage software allows you to upload, order, and manage content from a user-friendly online interface. This software typically has useful features like content scheduling, screen group labeling, screen orientation settings, and content caching.
The next component you need is one digital signage player per screen. A digital signage player is a physical media player device that connects to the internet and to your digital signage screen. This device renters your digital signage retail content from your digital signage software account to your screen. Screenly offers the standard Screenly Player and the more powerful Screenly Player Max digital signage players.
Of course, you will also need a TV screen for your digital sign. This TV screen does not have to be anything out of the ordinary. You can use any screen that accepts HDMI input. While Screenly has digital signage player options that display 1080p HD content and 4K content, you keep in mind the content resolution you wish to display when choosing a TV screen.
Cost-effective in-store TV advertising and retail digital signage
Screenly can help retail store operators save money. With Screenly, users can save employee time from previous methods of manually updating digital signs with a keyboard and USB drive. Without digital signage management software, updating digital signs is an extremely time-consuming and physically-involved task.
Screenly can also help retail store operators save money by reducing reliance on expensive printed marketing materials. Retail stores that use physical posters need to reprint and reinstall posters every time they require a content change. With Screenly and retail digital signage software, retail store operators can change out eye-catching digital content on their screens easily at no cost.
Hook your customers with attractive retail store campaigns
In today’s world, where customers are bombarded with advertisements from every direction, it is more important than ever for your messaging to stand out. A simple paper billboard is usually not enough to capture the customer’s attention in today’s marketplace. You need to create marketing material and media that stand out and make your store experience unique.
With traditional print content, you are stuck with paper as your canvas. With Screenly, your retail store gains full digital display advertising capabilities. This means that you now have a whole new set of tools at your disposal. For instance, you can:
- Showcase your products with compelling video content
- Build brand awareness for new product lines
- Educate consumers on product information, including product features and origins
- Display webpages with live information, such as weather, traffic, or news
- Show related products or product bundles to increase cross and upsell revenue
- Display customer service information to increase customer satisfaction
- Easily change out product promotions and specials as you gauge consumer response
By integrating digital signs into your retail store, you can enhance customer engagement and bring the customer shopping experience to life. The best deployments with the best retail digital signage ROI are not just a sequence of ads but a comprehensive campaign that attracts, educates, and converts store traffic into paying customers.
Powerful playlist management for retail store digital signage
Screenly makes it easy to manage retail signage campaigns and their content. A playlist is a group of content that plays together in an organized sequence. With Screenly, you can drag and drop content into the order you like. Additionally, you can set start and end dates for when your digital signage content displays, and you can even set more advanced rules such as “recurring Fridays from 5 pm to 7 pm.” Playlists are also useful for creating reusable content collections that you can deploy across one or many screens.
Advanced retail digital signage solutions with Screenly Edge Apps
Some retail stores require digital signage that integrates with their existing business systems. For example, a retail store may require advertisements for an item to stop displaying when the item is out of stock. In other cases, a store may want to display related products when a user picks up an item or checks out. Some stores may even want to integrate digital signs with interactive display technology. All of these use cases require a custom software application to trigger and even build the digital signage content that is displayed on the screen. This technology need is where Screenly Edge Apps come into play.
Screenly Edge Apps are digital signage applications that run directly on the digital signage player device. Retail stores can use out-of-the-box Screenly Edge Apps, or they can customize the app line-by-line at the code level to work with their unique tech stack. Whatever software or databases your retail store uses, you can integrate them into your digital signage system and digital signage workflow.
Learn more about custom retail store digital signage and Screenly Edge Apps.
Get started with digital signage for retail stores
Ready to give Screenly a shot? It’s easy to enhance your retail store’s customer experience with digital signage. Sign up for a free 30-day Screenly trial. No credit card is required.
